SleepCorp® Brand Identity System
Logo, brand identity system and brand guidelines for parent brand of sleep based products.
Brand Identity
Client
SleepCorp®
Sector
Credits
This work was completed whilst working as Head of Design at 50 Crates, working as part of team.
Design – Marcus Carman, Founder & Designer, Goodfifty. I was responsible for the design of the brand identity, logo and application of assets.

Since the brands beginnings in Protect-A-Bed® as a provider of mattress protection. SleepCorp® have been driven by a commitment to the efficacy of their products, and a deeply held belief that great companies deliver on their promises.

Sleep Corp® is a privately held company and headquartered in Melbourne, Australia with teams throughoutAustralia and New Zealand.

Today, thier brands's includeProtect-A-Bed®, Moon shadow™, Buddies®, Lifenest™ and Dream pad. Brands that are proudly stocked in major retailers and on online businesses across both Australia and New Zealand.

Protect-A-Bed® Australia, needed a name, identity and brand guidelines for a parent company to house all of their brands.

Sleep Corp® was decided upon as the name and a rollout of guidelines, a belief, positioning, a manifesto and values were created.

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