Brand identity is the tool customers use to identify, connect and recall your brand against the competition. Your visual style that creates shortcuts in your customer's mind and helps them to filter the noise and choose your brand over the competition.

You may be looking for brand identity if you are starting a new business, changing your business name, repositioning for a new market, looking to ‘refresh’ or ‘mature’ your business, add consistency to your look and feel or merging companies.

Visual brand identity is the number one tool to connect, engage and build your tribe of loyal customers.